Made with 100% natural fruit and plant-based extracts and crafted for chefs, bartenders, and creators alike
HYDERABAD, India, Aug. 28, 2025 -- More than a century ago, MONIN set out with a simple vision: to transform flavour into a universal language of creativity. Today, that story turns a new page in India with the launch of PURE by MONIN — a refreshing, no-added-sugar range designed not just for the health-conscious, but for every culinary and beverage creator.
Available pan-India in four natural flavours — Mint, Red Fruits, Green Apple, and Peach Apricot, PURE is crafted with fruit- and plant-based extracts, offering a clean taste that's versatile across cocktails, mocktails, cold brews, iced teas, smoothies, and even desserts.
The launch comes at a pivotal moment, as India sees rising demand for low- and no-sugar drinks. According to NielsenIQ, this category doubled in 2024 to ₹700–750 crore and now makes up 10% of the beverage market. PURE reflects this shift, offering natural flavour without added sugar, artificial sweeteners, or colourants, in line with the growing preference for healthier choices.
"India's food and beverage culture is evolving rapidly, and with PURE, we are giving bartenders, chefs, baristas, and home creators the freedom to innovate without compromise. PURE offers a solution that blends our expertise in flavour with the rising need for healthier options. Consumers today are seeking authenticity and transparency, and with PURE, we're proud to deliver a range that reflects those values while staying true to MONIN's global standards of taste and quality," says Germain Araud, Managing Director, MONIN India.
PURE Flavour Range:
- Mint: A crisp, cooling herbal lift, balanced for iced teas, chilled drinks, and dairy blends.
- Red Fruits: Juicy berry and stone fruit notes with bright acidity, perfect for spritzes, smoothies, and plated desserts.
- Green Apple: Fresh, tangy, and lightly floral, ideal for sodas, mocktails, or even sorbets.
- Peach Apricot: Soft stone fruit, rounded with floral top notes, shines in iced teas, bellinis, yoghurt drinks, and pastry glazes.
MONIN's Commitment to India
MONIN has been present in India since 1999, establishing a direct subsidiary in 2019. Today, the country is one of MONIN's most strategic markets with:
- A state-of-the-art manufacturing facility in Telangana (operational by March 2026) that will serve both India and neighbouring South Asian countries.
- A local R&D centre dedicated to tailoring flavours for Indian preferences and trends.
- Studios in Delhi, Mumbai, and Bengaluru — creative hubs where bartenders, chefs, and baristas experiment, learn, and share ideas.
- A robust network of 150+ distributors, 300+ sub-distributors, and importers nationwide, ensuring broad availability.
By marrying international expertise with Indian insight, MONIN continues to pioneer products that are at once global in quality and local in spirit. PURE is the latest step in this journey to shaping the future of taste in India.
Availability
PURE will be available through MONIN's nationwide distributor and importer network, as well as leading e-commerce platforms such as Amazon. The four flavours — Mint, Red Fruits, Green Apple, and Peach Apricot — are available in 700ml bottles, priced at INR 955 each in retail.
Recipes
Medley Apple Refresher by MONIN A light, uplifting mix of crisp green apple, soothing chamomile tea, and sparkling soda, served over ice for a perfectly balanced refresher. Ingredients
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Smoothie Bowl with MONIN Consumers can enjoy a refreshing smoothie bowl with a perfect balance of fruity flavour, crunch, and nutrition. Ingredients
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About MONIN
Founded in 1912 in Bourges, France, MONIN is a global leader in premium flavour solutions with a presence in over 160 countries. With a portfolio of 200+ flavours across eight categories, MONIN continues to empower cafés, bars, hotels, and home creators with innovative and high-quality flavour experiences. Known for its commitment to quality, creativity, and sustainability, MONIN has become a trusted partner for beverage professionals and enthusiasts worldwide.
About MONIN India
Established in Hyderabad with a fully operational R&D centre since 2019, MONIN India continues to expand its footprint in the region. With an investment exceeding INR 350 crores, MONIN will inaugurate its manufacturing facility in Telangana by the end of 2025. The brand's initiatives—such as the MONIN Cup, MONIN Creativity Coffee Cup, and Experience Studios in New Delhi, Bengaluru, and Mumbai—underscore its commitment to nurturing local talent and strengthening the hospitality industry. For more information, please visit https://monin.in/, and for business queries, please visit https://monin.in/pages/contact.
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