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The New Age of Entrepreneurship: Building Businesses in a Digital Economy
Entrepreneurship is being reshaped by infrastructure that previous generations of businesses could not access so easily. Digital payments, cloud software, online marketplaces, social platforms and technology-enabled services have lowered barriers across many business functions. This edition explores how the digital economy is changing the process of starting, operating and expanding a business, while also examining the new expectations around customer experience, efficiency, data, security and sustainable economics.
Editor's Note
Building a business has always required judgment, persistence and an understanding of customers. What has changed is the toolkit available to entrepreneurs. Capabilities once requiring substantial infrastructure can now be accessed digitally and at very different scales. This edition examines what that shift means for entrepreneurship, while recognising that technology enables a business but does not replace sound fundamentals.
What Readers Say
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