U.S. Quick Service Restaurants Market Size to Reach USD 616.99 Billion by 2035 as North America Leads and Asia Pacific Emerges as the Fastest-Growing Region on Digital Ordering and Delivery Adoption.

Austin, Sept. 07, 2026 (GLOBE NEWSWIRE) -- According to SNS Insider, the Quick Service Restaurants (QSR) Market was valued at USD 1,064.44 Billion in 2025 and is expected to reach USD 2,462.71 Billion by 2035, growing at a CAGR of 8.75% from 2026 to 2035. Increased urbanization, digital ordering, and delivery systems are contributing to the development of the market, which encompasses both dine-in, takeaway, drive-through, and home deliveries. Online delivery and takeaway service formed almost 48% of the QSR industry sales in 2025 due to factors, such as convenience, increased urbanization, and development of digital ordering systems in urban and semi-urban areas.

Global QSR online orders crossed 120 billion in 2025 due to increased usage of mobiles, centralized delivery systems, and increased customer demands for speed, contactless eating, and innovation in digital menus among others from companies like McDonald's, Subway, and KFC.


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Quick Service Restaurants (QSR) Market Key Highlights

  • Market size, 2025: USD 1,064.44 Billion
  • Market forecast, 2035: USD 2,462.71 Billion
  • CAGR: 8.75% from 2026 to 2035
  • Largest region: North America, accounting for approximately 34.65% of the global market in 2025
  • Fastest-growing region: Asia Pacific, at approximately 9.96% CAGR, led by China and India on rising digital ordering
  • Largest restaurant type: Franchises, approximately 61.20% share in 2025
  • Fastest-growing restaurant type: Company-Owned outlets, approximately 9.25% CAGR
  • Largest service type: Dine-in, approximately 38.25% share in 2025
  • Fastest-growing service type: Online Delivery, approximately 12.15% CAGR
  • Largest cuisine: Burgers & Sandwiches, approximately 32.75% share in 2025
  • Fastest-growing cuisine: Asian, approximately 11.88% CAGR
  • Largest meal type: Lunch, approximately 35.50% share in 2025
  • Fastest-growing meal type: Snacks, approximately 10.45% CAGR

Market Relevance

The growing consumer demand for convenience and speed of food consumption via technology is slowly making the QSR customer base shift from dine-in to app orders and deliveries. The development of the industry into offering contactless services, loyalty programs, and franchise-led globalization is increasing its attraction to consumers in developed and developing economies.

Quick Service Restaurants (QSR) Market Overview

The industry covers formats, such as dine-in, take-out, drive-through, and home delivery with dishes like burgers, pizzas, fried chicken, and other Asian cuisines offered via franchises and company-owned restaurants on various occasions like breakfast, lunch, dinners, and snacking. Franchises continue to dominate the restaurant industry considering their size and brands, whereas company-owned restaurants are the fastest growing format through localized menu and mobile ordering in emerging urban cities.

Strategic Market Outlook

Growth opportunities emerge due to the growing presence of digital food delivery services and digital ordering systems, where the number of digital orders placed around the world in 2025 is estimated to amount to over 50 billion orders, almost 30% being made using mobile apps and delivery platforms. The increasing consumer interest in convenient services, payment solutions and diversity of food products will further contribute to platform adoption until 2033 as the digital technology shapes the global QSR market.

High operational expenses and supply chain disruptions act as primary constraints on the development of the industry, where margins of 27.9% of QSR establishments are challenged by higher prices for food products, labor, and transportation, while about one out of every five QSR outlet suffers from delivery limitations or shortage of ingredients.

Quick Service Restaurants (QSR) Market Regional Analysis

In North America, the Quick Service Restaurants industry share in 2025 stood at 34.65%, catering to over 370 million consumers. The franchise restaurants segment was dominant in the region, boasting about 210,000 outlets, followed by company-owned restaurants with 160,000 outlets, and food delivery through online services was around 180 million orders.

The U.S. QSR market was valued at USD 293.03 Billion in 2025 and is expected to reach USD 616.99 Billion by 2035, growing at a CAGR of 7.73%, powered by online ordering, delivery services, contactless dining, and franchise expansion. The market served more than 370 million meals in 2025, with 190 million dine-in visits and 180 million online delivery orders, alongside 210,000 franchise units and 160,000 company-owned outlets.

Europe Quick Service Restaurants industry catered to over 225 million consumers in 2025, with the largest contributors being Germany (60 million), UK (55 million), and France (50 million). The number of dine-ins was 130 million, and online deliveries accounted for 95 million orders. The industry consisted of 115,000 franchise locations and 110,000 company-owned locations, driven by digital order, mobile applications, and urbanization till 2035.

Asia Pacific was the most rapidly growing region, forecast to grow at a CAGR of 9.96% until 2035, catering to more than 420 million consumers in 2025, with China being the largest contributor at 180 million, followed by India at 140 million. The total number of dine-ins was 230 million and online delivery accounted for 190 million orders.

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Quick Service Restaurants (QSR) Market Segment Analysis

By Restaurant Type: Franchises captured the largest share at 61.20% in 2025, with more than 50,000 outlets worldwide backed by strong brand image and scale. Company-Owned outlets are anticipated to grow at the fastest CAGR of 9.25%, numbering about 32,000 locations and expanding through localized menus, app-based orders, and direct consumer outreach.

By Service Type: Dine-in held the largest market share at 38.25% in 2025, having served more than 400 million customers worldwide and remaining the leading format for traditional social dining. Online Delivery is expected to grow at the fastest CAGR of 12.15%, having processed 220 million orders in 2025 as mobile app and delivery platform adoption accelerates.

By Cuisine: Burgers & Sandwiches dominated with a 32.75% share in 2025, served to about 350 million consumers globally and leading quick-service menus. Asian cuisine is projected to expand at the fastest CAGR of 11.88%, having served some 200 million customers in 2025, driven by growing demand for diverse and exotic flavors.

By Meal Type: Lunch accounted for the dominant 35.50% share in 2025, remaining the most consumed QSR meal occasion with over 380 million consumers worldwide. Snacks are forecasted to grow at the fastest CAGR of 10.45%, with 230 million snacks and small meals consumed in 2025, fueled by on-the-go consumption habits.

Quick Service Restaurants (QSR) Market Key Trends

  • Digital ordering and delivery are changing the quick-service-restaurant landscape so that consumers can get fast, convenient food from just about anywhere
  • Drive-thru and contactless service is taking off, in response to both on-the-go lifestyles and safety-focused customers
  • Global reach is broadening with franchise expansion and brand diversification, taking popular cuisines into new markets
  • Mobile apps and loyalty programs are also changing customer engagement, providing customized promotions and easy ordering
  • Asia-Pacific and Latin America are rapidly driving QSR expansion with increasing urbanization and altering eating habits

Competitive Landscape

The Quick Service Restaurants (QSR) Market includes established global chains with portfolios spanning burgers, sandwiches, fried chicken, and pizza, competing through franchise networks and digital ordering innovation.

In March 2025, McDonald's announced a new digital menu offering worldwide, incorporating AI-based decision technology and self-service ordering on its mobile app to provide customers with quicker service at the drive-thru. In June 2025, Subway rolled out its "Fresh Forward" store redesign, including sandwich-making kiosks and app-driven pre-ordering to speed up service and improve the customer experience. In April 2025, KFC launched meat-free chicken offerings in select markets alongside a new AI-optimized delivery network to master routes and minimize the time online orders spend waiting.

Major key players include

  • McDonald's
  • Subway
  • KFC
  • Starbucks
  • Burger King
  • Domino's Pizza
  • Yum! Brands
  • Dunkin'
  • Pizza Hut
  • Wendy's
  • Taco Bell
  • Chipotle Mexican Grill
  • Papa John's
  • Tim Hortons
  • Dairy Queen
  • Sonic Drive-In
  • Panera Bread
  • Little Caesars
  • Five Guys
  • Shake Shack

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